The Hedonic Treadmill for Motorcycles

The Motorcycle Hedonic Treadmill — Why do we buy a new motorcycle to replace our existing, perfectly good motorcycle? Or why do we even start thinking about it.

I’d like to start off by saying that in recent years I have definitely been guilty of participating in buying and replacing very good motorcycles every few years. I realized that this had more to do with me than for any reason associated…

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